Social Media and Brands

An absolutely brilliant presentation from @paulisakson concerning the future of marketing and how brands should behave.

Social Media: It's Not What You Say That Matters

View more documents from Paul Isakson.

Don't mess with the font!

I have just read this blog article surrounding IKEA's decision to dump its old typeface and instead replace it with the font Verdana. Believe it or not this has caused a significant stir with die hard IKEA fans who have set up an online petition recording over 4,000 names.

What is the world coming to?