Tuesday 6 October 2009

Let the Battle Commence!

News last week that the Apple iPhone is to be extended to cover Orange and Vodafone as well as O2 has come with a wealth of joy. This really is great news, not only does it broaden the mobile phone's reach but will help grow the hotly anticipated world of mobile marketing.

It seems like the perfect deal for the consumer. With the iphone being distributed via more than one network it will surely create a price war between those involved and therefore drive down prices for the consumer. These wonderful gadgets are now more widely accessible and provide a permission asset for marketers to utilise and create truly personal and engaging communications. Applications are the future!

Although the AppStore has seen huge downloads since its launch, the following year will provide a clearer picture of just how far mobile marketing can go. Could it be that mobiles will no longer hold their primary purpose as phones but instead become life devices that acts as a single point for all media consumption? A bit extreme maybe but the explosive growth of the smartphone means that constant technological development is needed to satisfy an already tech hungry consumer.

I'm sure these times are a few years off yet but it has to be noted that this new deal is a great step forward in the mobile revolution!