Also I just had to share this with everyone, I absolutely love the Cadbury's Eyebrows ad as it does exactly what brands should do nowadays and that is give people something to play with. Instead of saying that cadbury's is delicious and you will get joy from it, give them something they will actually get joy from. This guy certainly has got something from the ad and his version definately gave me a lot of joy. It also makes me think in the creative brief, how important it is to include a position on parodies, whether or not it should be easy to replicate.
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