Thursday 30 April 2009

McDonalds Picture Perfect

I was reading Marketing magazine today and found out about the latest marketing tactic implemented by McDonalds. They have installed an interactive dispaly at the highly sought after picadilly circus location where the sign plays a part in pictures taken at the attraction. They include a top hat, thinking bubbles and a birthday cake. The concept is shown below.



I think this is brilliant. McDonalds has given consumers something to use and engage with rather than simply being present. As the area is a huge tourist attraction, people will take photos and therefore produce millions of images within social networks of the McDonald brand. Now obviously, this exercise is not to increase brand awareness but instead to re-inforce the popularity of McDonalds by understanding what people want and giving it to them.
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1 comment:

  1. Anonymous18 July 2009 at 06:47

    Hi James,

    My name is Melissa, I am also an Advertising Graduate.

    I agree with your comments on the nature of this advert. The concept of increasing engagement is an essential attribute of all advertising in modern society, with the continuous clutter of adverts, one which can achieve full interaction and engagement, in my mind has achieved what it set out to do. As you said, the longevity of the advert is also clear, and is likely to have a reoccurance online, creating yet more brand awareness.

    However, I wander what hats/bubbles/headphones actually has to do with the brand? And whether McDonalds are just trying to maintain presence in an 'innovative' and 'humerous' manner like T-Mobile and Cadburys. Are they just jumping on the abstract advert bandwagon?

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